- newApple Health & Quest team up for $119 blood panel
The upgraded Apple Health experience can pull from hundreds of data points, but if you don't have recent lab results to provide, a Quest panel can be ordered through the app without getting a doctor's order.Quest Diagnostics can get your labs into Apple Health for AI analysisApple Health will soon get new features built around Apple Intelligence. Every data point that can be included will help provide a holistic view of your health, but not everyone has ease of access to medical labs.If you've a…
- 2 hours ago 11 Sep 26, 1:02am -
- newDecision time: iPhone Duo vs iPhone 18 Pro & iPad mini
Apple has finally announced the iPhone Duo after years of guesswork, and it immediately replaced the idea of an iPad mini for a whole lot of people. There's a good argument for an iPhone 18 Pro and iPad mini instead, for less money.Apple's iPhone Duo opens up to a size similar to iPad miniOpen, the iPhone Duo has a 7.6-inch OLED display that is just a few tenths of an inch smaller than the current iPad mini's 8.3-inch IPS display. The iPhone Duo also has the added benefit of folding up when you…
- 2 hours ago 11 Sep 26, 12:57am -
- newiPhone Duo won't work with every MagSafe accessory, and that's okay
Yes, the iPhone Duo has MagSafe. It will not be widely compatible with the accessories we already own, and love, and that's okay.iPhone DuoOn September 9, 2026, Apple's new CEO, John Ternus, hit us with a "One More Thing" that, at least everyone at AppleInsider, saw coming:The iPhone Duo. Continue Reading on AppleInsider | Discuss on our Forums
- 3 hours ago 10 Sep 26, 11:40pm -
- newAmazon offers first Apple Watch Series 12 preorder discounts
Amazon is accepting preorders for a variety of Apple Watch Series 12 models, with a double-digit preorder discount available on multiple styles.Grab preorder discounts on the Apple Watch Series 12 at Amazon - Image credit: AppleThe new Apple Watch Series 12 starts at $399, but Amazon is knocking up to $20 off select GPS + Cellular models.Save up to $20 on Apple Watch Series 12 Continue Reading on AppleInsider | Discuss on our Forums
- 3 hours ago 10 Sep 26, 11:17pm -
- newAppleCare One Family vs. Individual: which plan makes more sense?
The new AppleCare One Family $50 subscription was about a 30-second announcement in the iPhone 18 Pro event, bundling extended warranty protection for your entire iCloud family's devices. Here's how it compares to the AppleCare One Individual plan, and where you can save some money.AppleCare One on iPhoneLaunching in the United States on September 14, the plan removes the device limit and single-account restriction built into AppleCare One Individual. Families with enough Apple hardware could sa…
- 3 hours ago 10 Sep 26, 11:13pm -
- newiPhone 18 Pro vs iPhone Duo: Apple's new models, compared
Apple's most advanced traditional iPhone meets its first foldable. Here's how the iPhone 18 Pro, as well as the iPhone 18 Pro Max, compare to the iPhone Duo.iPhone 18 Pro [left] vs iPhone Duo [right]The September Apple Event frequently involves the launch of multiple models of iPhone. Over the years, it's been common to see the premium Pro models brought out alongside the standard editions.For 2026, this has been shaken up considerably. The standard models are nowhere to be seen, with the iPhone…
- 4 hours ago 10 Sep 26, 10:48pm -
- newHands on: Why did iPhone Duo have to be this good?
I had a lot of reservations about Apple making a foldable iPhone, but after playing around with iPhone Duo at the Apple Event, I think I'm sold.Split View calendar interface and clock in StandBy modeA foldable device is cool, but comes with a lot of compromises. I knew, based on the rumors, I was going to be on the fence.That was before I got the chance to try it out for myself. It wasn't long, but in my time with it, I can easily see it being my daily driver. Continue Reading on AppleInsider |…
- 5 hours ago 10 Sep 26, 9:48pm -
- newSiri AI is so close to being useful, and iPhone Duo's A20 Pro could be the secret sauce
Apple's newly announced iPhone 18 Pro and iPhone Duo both use a new A20 Pro chip, and it could be the key to Siri AI taking the step from being full of potential to being the game-changer we were promised.Siri AI is comingSiri AI has been part of Apple's iOS 27 beta testing process since its June WWDC debut. It's also available in Apple's beta software across its other hardware platforms. It'll be available to the public on all of those platforms before the end of September.But Siri AI itself wi…
- 6 hours ago 10 Sep 26, 8:22pm -
- newApple is laying groundwork for ads in Visual Intelligence
Apple could be looking to squeeze a little more advertising into the iPhone, this time through Visual Intelligence.Apple may allow sponsored content within Visual IntelligenceVisual Intelligence may eventually support sponsored results from search providers like Google, allowing advertising to appear alongside regular search results. The change appears to be part of Apple's upcoming iOS 27.Aaron Perris discovered the code within iOS 27. He notes that it would support sponsored images similar to…
- 7 hours ago 10 Sep 26, 7:26pm -
- newWhy your iPhone Duo will inevitably develop a screen crease
The iPhone Duo developing a crease over time is inevitable as the tides, and a matter of physics and engineering. Here's how and why that crease develops, and what Apple has done to mitigate it.iPhone Duo glass layersIn the run-up to Apple's folding iPhone, there was a lot of chatter about how Apple has "solved the smartphone crease." It's always been a silly topic, as there is no solving it, there is only postponing it.It's an engineering problem on top of a physics problem. The physics are imm…
- 8 hours ago 10 Sep 26, 6:58pm -
- newiPhone Duo is typical Apple - never first, usually best
Apple has been practically mocked for how many years it has taken for it to release a foldable iPhone, but yet again it's proven it knew what it was doing all along.It took 15 years from the patent on the left to the iPhone Duo on the right - images credit: Apple.Think of the iPhone. Or the iPod, the Mac, the iPad, AirPods, AirTags, the Apple Watch... Actually, try to think of anything where Apple was actually first to market.Apple wasn't even the first company to make a laptop Mac. To even argu…
- 8 hours ago 10 Sep 26, 6:50pm -
- newYou'll feel the speed improvement in iPhone 18 Pro, if these benchmarks are legit
It takes about a 15% increase in speed for the average user to see a difference between devices. If these benchmarks aren't faked, it'll be obvious that the iPhone 18 Pro is much faster, to even the above average user.The first A20 Pro Geekbench results are in - image credit: Apple.Geekbench was updated to version 7 in July 2026, but handily for comparisons, the first figures for the new iPhones were tested on Geekbench 6.7.0, making them comparable to tests on the iPhone 17 Pro. They are always…
- 8 hours ago 10 Sep 26, 6:18pm -
- newHands on: iPhone 18 Pro is all about the cameras
Following Apple's "Surprise and Shine" event, I got a chance to briefly try out the iPhone 18 Pro. I'm very excited about the new cameras.The new silver iPhone 18 Pro that Apple calls "more refined."The new iPhone 18 Pro and iPhone 18 Pro Max weren't minor upgrades. Even though the physical dimensions remained the same, the internals got a significant boost this time around.In what would previously be called an "s" year, Apple focused a lot on performance, cameras, and battery life. I couldn't t…
- 10 hours ago 10 Sep 26, 4:30pm -
- newiPhone Duo vs Samsung Galaxy Z Fold8 Ultra: Foldables compared
Apple has finally entered the foldable market with the iPhone Duo, its first folding iPhone. Here's how it compares against Samsung's latest foldable, the Galaxy Z Fold8 Ultra.iPhone Duo [left] vs Samsung Galaxy Z Fold8 Ultra [right]After more than a decade of rumors, Apple's first foldable arrived at its fall event as the iPhone Duo. A hyper-premium smartphone that has dual displays and folds in half.It lands in a market Samsung has led for years, thanks to its Z Fold line. Continue Reading on…
- 19 hours ago 10 Sep 26, 7:30am -
- newiPhone Duo supports Apple Pencil with USB-C on both displays
Apple couldn't quite get Apple Pencil Pro to work with iPhone Duo, but Apple Pencil with USB-C pairs fine over a cable and brings its basic functions to iOS for the first time.Apple Pencil with USB-C works with iPhone DuoA rumor in late August suggested Apple tried and failed to include support for Apple Pencil on its upcoming foldable. The issue was apparently with where the Apple Pencil would need to mount for charging interrupting the ease of opening and closing the device.It would have been…
- 20 hours ago 10 Sep 26, 6:22am -
- newHow iPhone Duo compares in size to the iPhone 18 Pro in the wild
Our very own videographer is inside Apple Park right now, and just had some time with the iPhone Duo and iPhone 18 Pro Max.AppleInsider using an actual iPhone Duo at Apple ParkIt can be hard to visualize the size of the iPhone Duo closed. Apple's keynote was great about feature demonstration, but less so about real-world size and hand-feel. Saying that it is the general size of a passport isn't quite enough on its own.I thought about that, and since the iPhone 18 Pro family is exactly the same s…
- 22 hours ago 10 Sep 26, 4:44am -
- newiPhone Duo users can be authenticated with Apple Watch if Touch ID isn't ideal
Face ID wasn't going to work on iPhone Duo, so Apple chose Touch ID instead. For those that don't like Touch ID, Apple Watch will authenticate them automatically.Apple chose a Touch ID sensor for iPhone Duo since Face ID would have proven difficultThe iPhone Duo is Apple's first foldable device, which means it can be used opened or closed. Apple couldn't find a way to make Face ID work in both use cases, so it offered Touch ID instead.The benefit of Touch ID on a foldable is that it can be authe…
- 23 hours ago 10 Sep 26, 3:57am -
- newApple Upgrade won't make maxed out iPhone 18 Pro or iPhone Duo easier to swallow
The iPhone lineup is more expensive than ever, especially when choosing the 2TB option in either iPhone 18 Pro Max or iPhone Duo. Payment plans help, but an iPhone for Mac Studio money hurts.Apple's iPhone lineup keeps getting more expensiveThe 2026 iPhone lineup is not only more expensive, but Apple's financing options have changed too. Apple managed to keep the base models with 256GB of storage reasonable, the higher storage tiers are sky-high to supplement that.The iPhone 18 Pro starts out at…
- 24 hours ago 10 Sep 26, 3:00am -
- newNew Apple Watch bands lean into a more subdued color palette
Apple's latest Apple Watch band refresh favors burgundy, olive, and other muted shades, with options available across nearly its entire lineup.Apple has refreshed its Apple Watch band lineupOn Wednesday, Apple announced the all-new Apple Watch Series 12 and Apple Watch Ultra 4. As we'd anticipated, Apple also released a smorgasbord of new Apple Watch bands.Most of these bands are also compatible with previous Apple Watch generations, so you can pick up a new band even if you're not upgrading you…
- 24 hours ago 10 Sep 26, 2:53am -
- iPhone 18 Pro vs iPhone 17 Pro: Flagships, compared
The iPhone 18 Pro has arrived with a new chip and camera refinements over the iPhone 17 Pro. Here's how Apple's latest Pro compares against last year's model.iPhone 18 Pro [left] vs iPhone 17 Pro [right]Right on schedule, Apple unveiled the iPhone 18 Pro at its fall event as the new Pro edition to get. That is, if you don't want the massive Pro Max version.The follow-up to the iPhone 17 Pro that introduced the aluminum unibody frame and vapor chamber cooling, the new model refines that formula r…
- 1 day ago 10 Sep 26, 2:03am -
- iPhone 18 Pro's variable aperture is incredible, but looks real fragile
Variable aperture will allow iPhone users to take better photos than ever, but the system it was built on is hair-thin with moving parts.Variable aperture for iPhone 18 ProApple says the iPhone 18 Pro has a 48MP Fusion Main Camera with variable aperture. It's optimized for portrait capture at f/1.8 and can open wider for more dynamic shots.The system was built using six laser-cut blades that are each thinner than a human hair. The rotor mechanism helps move the blades automatically, while the le…
- 1 day ago 10 Sep 26, 2:01am -
- Siri AI will launch in beta, complicated by daily usage caps & future paid access
Apple confirmed Wednesday that Siri AI will remain in beta when the OS 27 versions reach the public on September 14, with the long-delayed assistant subject to use caps and fees, plus language and regional restrictions.Apple Foundation ModelsThe mobile releases cover iOS 27 and iPadOS 27, while macOS 27 Golden Gate shares the same release date. watchOS 27 and visionOS 27 will also arrive September 14 with Siri AI on supported devices.Apple has released the first release candidates for its new op…
- 1 day ago 10 Sep 26, 1:58am -
- Apple's new Health revamp is about more than the Apple Watch
Apple's announcement of the new Apple Watch Series 12 includes references to some notable Apple Intelligence upgrades to Health features, but the iPhone and iPad also benefit in some big ways.New Health features come to iPhone as well as Apple WatchThe Apple Watch Series 12 unveiling saw Apple focus on its ability to monitor the wearer's heart rate, heart rate variability (HRV,) and more. But it's what Apple intends to do with the data the Apple Watch collects that will make the biggest differen…
- 1 day ago 10 Sep 26, 1:38am -
- Apps will look terrible unless they are updated for the iPhone Duo
Apple has produced a series of videos for developers showing how their apps will look on the iPhone Duo, and without modification, they could look really ugly.How an app will look on the iPhone Duo's internal screen if it hasn't recently been updated - image credit: Apple.As it always has, Apple has encouraged developers to use its latest Xcode development tools without quite telling them why things were changing. Consequently, it now says that if developers have worked to the current Xcode 27,…
- 1 day ago 10 Sep 26, 1:31am -
- The Apple foldable is real, it's here, & it's called iPhone Duo
Seven years and tons of rumors have finally led to Apple revealing the iPhone Duo, a squat foldable smartphone packed with features and compromises at an incredible price point.Apple's iPhone Duo opens up to a size similar to iPad miniThe foldable market is filled with expensive devices that address an incredibly niche market, but Apple pursued it anyway. Its first foldable is the iPhone Duo, and rumors managed to nail what to expect.The "Surprise and Shine" Apple Event is still underway and the…
- 1 day ago 10 Sep 26, 1:24am -
- Apple's new iPhone cases include a $129 folio for iPhone Duo
Apple's new iPhone lineup has been announced, and so has the annual crop of first party cases, wallets, and straps to go with it.Apple launches new iPhone 18 Pro and iPhone Duo casesOn Wednesday, Apple announced the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. And as expected, it also launched new and refreshed accessories, including cases, straps, and wallets, perfect to pair with a new iPhone purchase.Here's what you can get right now, before your new devices arrive. Continue Reading on A…
- 1 day ago 10 Sep 26, 1:20am -
- macOS 27 Golden Gate will be available on September 14
Apple has confirmed that macOS 27 Golden Gate will arrive on September 14 with iOS 27, bringing a sizable collection of new features and improvements to the Mac.Mac StudioAs with Apple's other operating system updates, macOS 27 introduces Siri AI, with conversational responses, personal context, and the ability to complete complex actions across apps. A new, dedicated Siri app stores previous conversations, while Spotlight adds Siri AI as a search option.Visual Intelligence lets users ask Siri a…
- 1 day ago 10 Sep 26, 1:07am -
- iPhone 18 Pro & Pro Max arrive with A20 Pro, new AI push
The iPhone 18 Pro and iPhone 18 Pro Max don't look that different from the previous generation, but new colors and a fresh AI push highlight the debut.iPhone 18 Pro - Image credit: AppleApple's special event for September is underway, and as usual, it has launched new iPhones. Following months of rumors and speculation, the premium models for 2026 are the iPhone 18 Pro and iPhone 18 Pro Max.True to form for Apple, the new Pro models look a lot like the previous generation at first glance. There…
- 1 day ago 10 Sep 26, 12:59am -
- Spigen built protection to match Apple's premium iPhone 18 Pro & iPhone Duo
After nearly two decades of protecting iPhones, Spigen brings that proven experience to the new iPhone 18 lineup and Apple's first foldable iPhone.Spigen is ready for iPhone Duo with its new case lineupApple just introduced its most expensive iPhone yet, and it folds. Don't worry, while it might be Apple's first foldable, Spigen has been building cases for foldable phones for over 7 years.The range of cases Spigen has to offer for the 2026 iPhone series ensures there's a style and level of prote…
- 1 day ago 10 Sep 26, 12:49am -
- Apple just made the iPhone 17 lineup $100 more expensive
Alongside the $1,999 iPhone Duo price, Apple has also increased the price of every older model it still sells including the aging iPhone 16 by $100 as ongoing component shortages continue to bite.The iPhone 17 just got more expensiveApple's big iPhone event saw the company unveil the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. But no mention was made as to the fate of the existing models in the iPhone lineup.However, following the return of Apple's online store, we now know that all existi…
- 1 day ago 10 Sep 26, 12:46am -
- Your iPhone 17 Pro case will work on an iPhone 18 Pro
Upgrading to the iPhone 18 Pro? Almost all older cases will survive the jump because Apple kept its exterior dimensions identical to the iPhone 17 Pro.iPhone 18 ProApple lists both generations of the smaller Pro at 5.91 inches tall, 2.83 inches wide, and 0.34 inch deep. In metric measurements, each phone is 150 mm by 71.9 mm by 8.75 mm.The same applies to the larger models. Both iPhone 17 Pro Max and iPhone 18 Pro Max measure 6.43 inches tall, 3.07 inches wide, and 0.34 inch deep, or 163.4 mm by…
- 1 day ago 10 Sep 26, 12:41am -
- Two new AirPods 5 models get five hours of battery life and live translation
During the iPhone 18 Pro event, Apple rolled out a pair of new AirPods 5 units, starting at a lower price.Apple AirPods 5 start at $129, lower than previous generationLive Translation and 50% better Active Noise Cancellation (ANC) are the key features on the new units. Otherwise, the design is very similar, but not identical, to the previous AirPods 4."We're thrilled that with AirPods 5, we're able to bring Active Noise Cancellation — one of our most beloved features — to our most affordable…
- 1 day ago 10 Sep 26, 12:35am -
- First release candidates of iOS 27, macOS 27 arrive as release nears
As Apple prepares iOS 27, iPadOS 27, tvOS 27, watchOS 27, visionOS 27, and macOS 27 for launch, it has rolled out the first release candidates for testing.An earlier iOS 27 beta screenThe first round of release candidates are here, giving Apple one more test of its upcoming iOS 27, iPadOS 27, macOS 27 Golden Gate, tvOS 27, watchOS 27, and visionOS 27 releases. It may well be the last, aside from any second or third release candidate builds, before the expected release alongside Apple's new hard…
- 1 day ago 10 Sep 26, 12:29am -
- Contrary to early rumors, iPhone Duo does have MagSafe charging
The rumor mill has gone back and forth about a lot of things about the folding iPhone, but we're happy to report that the iPhone Duo does, in fact, have MagSafe charging.MagSafe is on the iPhone Duo, on the non-screen side under the cameraOf all the things to talk about, Apple chose to leave out if the iPhone Duo had MagSafe. We understand, it makes sense if you don't want to have a two-hour keynote about it.Fortunately, Apple's technical specs are clear about it. Continue Reading on AppleInside…
- 1 day ago 10 Sep 26, 12:25am -
- Siri on Apple Watch can remember useful parts of your day without retaining everything
Your Apple Watch now listens all day to build a daily Siri Recap from the sounds around you. The catch? It actually forgets the audio the moment it understands the context.Siri RecapAudio Intelligence uses Sound Recognition to identify relevant information from the wearer's surroundings as events happen. Siri can combine those signals with other available data to summarize the day later.Sound Recognition can identify events such as sirens, alarms, doorbells, and a crying baby, giving the system…
- 1 day ago 10 Sep 26, 12:13am -
- iOS 27 arrives on September 14, here's what you'll get
While Apple didn't talk about it during the event, press materials for the iPhone 18 Pro have revealed the release date of iOS 27.iOS 27 Photos gains Spatial ReframingApple has confirmed that iOS 27 and iPadOS 27 will arrive on September 14. The updates bring a sizable collection of new features and improvements to iPhone and iPad.Here are the updates you can expect to arrive on your devices this September. Continue Reading on AppleInsider | Discuss on our Forums
- 1 day ago 10 Sep 26, 12:09am -
- It's going to be a while before you can pre-order an iPhone Duo
Apple's iPhone 18 Pro event is over. You're going to have to wait until October to pre-order and use the iPhone Duo.Apple's iPhone Duo, in actionWe suspected from the beginning that the folding iPhone wasn't going to arrive day-and-date as the iPhone 18 Pro would. We missed our early guesses on when, though.Reminiscent of the iPhone X, Apple says that pre-orders for iPhone Duo start at 8 AM ET on Friday, October 16. Availability begins on Friday, October 23. Continue Reading on AppleInsider | Di…
- 1 day ago 10 Sep 26, 12:03am -
- Apple Watch Ultra 4 is here with a faster chip and improved battery life
Apple's high-end smartwatch just got a massive performance boost, as the Apple Watch Ultra 4 now boasts the powerful S11 chip.Apple Watch Ultra 4 is here.On Wednesday, alongside the long-awaited iPhone Duo and iPhone 18 Pro, the Apple Watch Ultra 4 made its debut. The new model is somewhat of a spec-bump upgrade, offering improved battery life with the same tried-and-true design.With the Apple Watch Ultra 4, Apple has also increased power efficiency, with a battery life of up to 50 hours, or 84…
- 1 day ago 10 Sep 26, 12:01am -
- See the crowd go wild for John Ternus with his iPhone Duo reveal
Apple's famous "one more thing" returned as John Ternus unveiled the iPhone Duo, giving his first event as CEO a crowd-pleasing echo of the Steve Jobs era.iPhone DuoTernus appeared ready to close the event before pausing to deliver the familiar phrase. The Steve Jobs Theater audience immediately erupted as the presentation turned to Apple's long-awaited foldable iPhone.Steve Jobs made "one more thing" synonymous with Apple's biggest surprises, using it to introduce products and features the comp…
- 1 day ago 9 Sep 26, 11:57pm -
- New Apple Watch Series 12 highlights: improved health sensing system, Readiness app
Apple Watch Series 12 brings back a ceramic option, and in conjunction with watchOS 27, it has a new health app called Readiness, and privacy-centric audio recording features.New health features for Apple Watch Series 12 - image credit: Apple.In an update that sees little else changed with the Apple Watch Series 12, there is now a ceramic option plus watchOS 27 adds new Readiness and Recap apps.It's seven years since the last ceramic model, the Apple Watch Series 5, but now Apple has brought bac…
- 1 day ago 9 Sep 26, 11:46pm -
- Apple Reference Image is a new way to authenticate iPhone photography
Apple Reference Image gives iPhone 18 Pro owners verifiable evidence of what the camera captured, offering a new defense against convincing AI-generated and edited images.Apple Reference ImageThe opt-in feature uses a new sensor in the Main camera that can sign every pixel it sees. Taking a photo in Reference mode captures signed sensor data that Private Cloud Compute turns into an unalterable reference image.The Photos app displays that reference beside the main photo like a digital negative, a…
- 1 day ago 9 Sep 26, 11:39pm -
- Apple's A20 Pro is 40% faster, and offers improved thermal management
Apple's iPhone 18 Pro offers a redesigned thermal system that's much larger and much better at dissipating heat generated by the powerful A20 Pro chip.Apple's A20 Pro chip utilizes a new packaging method.The A20 Pro features a six-core CPU with two super cores that are up to 20% faster, along with four efficiency cores. There's also a seven-core GPU for faster graphics rendering, offering up to a 40% increase in performance over the A19 Pro, along with a dual Neural Engine setup.Apple has also r…
- 1 day ago 9 Sep 26, 11:13pm -
- iPhone 18 Pro pre-orders begin Saturday to avoid 9/11
Apple will avoid launching pre-orders of its latest iPhones on 9/11 by having them begin in the United States on Saturday September 12.iPhone 18 Pro comes in a lighter blue colorThe iPhone 18 Pro and iPhone 18 Pro Max have been revealed by Apple during its "Surprise and Shine" event. While price hikes and limited RAM supplies are sure to make this an interesting iPhone season, we now know when eager customers can place an order.Both new iPhone models will be available for pre-order at the same t…
- 1 day ago 9 Sep 26, 11:09pm -
- Dynamic Island now shows three Live Activities
Apple has updated its iPhone 18 Pro Dynamic Island to be more useful with up to three Live Activities being shown simultaneously.The new Dynamic Island - image credit: Apple.As recently rumored, the new iPhone 18 Pro and iPhone 18 Pro Max feature a redesigned Dynamic Island around the Face ID cutout."[iPhone 18 Pro] also features an upgraded Dynamic Island," said Kaiann Drance VP, iPhone Product Marketing, "redesigned to be smaller, more useful, and even better for seeing live information at a g…
- 1 day ago 9 Sep 26, 11:06pm -
- See John Ternus live at Steve Jobs Theater in his first event as CEO
Apple's John Ternus has opened his first product event as CEO, putting new leadership at the center of the company's biggest annual launch.Apple CEO John TernusThe appearance wasn't Ternus's first encounter with the media as CEO, but it was his first time presiding over an Apple Event since succeeding Tim Cook on September 1.Ternus was already a familiar face in Apple presentations after years of introducing hardware. The September event marked his debut as the company's primary host rather than…
- 1 day ago 9 Sep 26, 10:58pm -
- Flash deal drives M5 Pro MacBook Pro with 48GB RAM down to $2,899
To celebrate today's Apple Event, B&H is hosting a flash deal on Apple's M5 Pro MacBook Pro with an upgrade to 48GB of RAM, delivering $200 in savings.Grab a $200 flash discount on Apple's M5 Pro MacBook Pro with an upgrade to 48GB RAM - Image credit: AppleThe $2,899 special applies to Apple's current M5 Pro MacBook Pro 14-inch with a 15-core CPU and 16-core GPU in Space Black.Buy 48GB RAM MacBook Pro for $2,899 Continue Reading on AppleInsider | Discuss on our Forums
- 1 day ago 9 Sep 26, 9:52pm -
- Last-minute leak suggests no color surprises for the iPhone 18 Pro
A new leak minutes ahead of Apple's iPhone 18 Pro event starts predicts all of the color options for the new iPhones. Here's what to expect.A mock-up of a Burgendy iPhone 18 ProMost recently there has been disagreement between leakers over what colors the iPhone 18 Pro lineup will —- or won't — come in. But generally the rumors of those colors have been fairly steady for some months, and now Bloomberg is predicting them again.Specifically, the new report says that the iPhone 18 Pro and iPhon…
- 1 day ago 9 Sep 26, 9:42pm -
- Inside Apple Park's 'Welcome Run' ahead of the iPhone 18 Pro event
AppleInsider's Andrew O'Hara is at Apple Park for the iPhone 18 Pro launch and has been reporting back on how he fared with Apple's special welcome run, walk, or roll activity.The hat and drink you get for completing the run around Apple Park.Attendees of the "Surprise and shine" event at Apple Park were also invited to take part in a pre-launch gathering the afternoon before. Runners, walkers, and wheelchair users were hosted by the Apple Fitness+ team with an hour around the campus to get thos…
- 1 day ago 9 Sep 26, 8:17pm -
- Apple falls behind Samsung in brand intimacy for the first time in 16 years
Apple lost considerable ground with consumers in 2026, with its brand intimacy score falling sharply while Samsung treads water. The reasons why are complicated.Image credit: MBLMMBLM has released its annual study of brand intimacy, evaluating how attached consumers are to specific companies. This year's study comprised 425 brands across 23 industries.2026 marks a first for Apple, though probably not in a way the company would like. For the first time in sixteen years of brand engagement analysi…
- 1 day ago 9 Sep 26, 7:50pm -
- How to watch Apple's iPhone 18 Pro & iPhone Duo launch live
The foldable iPhone and iPhone 18 Pro launch is today! Here's how and when to watch the event live.Render of rumored iPhone 18 Dark Cherry colorApple will unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable phone, the iPhone Duo. The presentation will also be Apple's first major product event after new CEO John Ternus takes over on September 1.The company will follow its recent prerecorded format, with media and other guests gathering at Apple Park for an in-person component. Vie…
- 1 day ago 9 Sep 26, 7:46pm -