The Unofficial Apple Blog

• CrossOver Goes Native on Apple Silicon
  CodeWeavers has introduced the first preview of an Apple Silicon-native version of CrossOver. The early release marks a major step toward ending the software’s reliance on Apple’s Rosetta 2 translation layer. The move comes as Apple prepares to phase out Rosetta support in a future macOS release. CrossOver allows users to run many Windows applications […]The post CrossOver Goes Native on Apple Silicon appeared first on TUAW.
  - 2 days ago 3 Aug 26, 8:45am -
• JP Morgan Lowers Apple Price Target Over Supply Chain Concerns
  JP Morgan has reduced its price target for Apple from $345 to $340. The investment firm cited ongoing supply chain constraints and rising component costs as key reasons for the change. Despite the adjustment, analysts remain optimistic about Apple’s long-term growth prospects. The revised forecast follows Apple’s record-breaking June quarter. Although strong financial results impressed […]The post JP Morgan Lowers Apple Price Target Over Supply Chain Concerns appeared first on TUAW.
  - 2 days ago 3 Aug 26, 5:38am -
• Apple May Tie AI Features to iCloud+ Plans
  Apple is preparing for a future where artificial intelligence requires more computing power and higher operating costs. Rather than charging directly for Apple Intelligence, the company plans to link AI usage limits to iCloud+ subscription tiers. This approach could help offset the expense of running cloud-based AI services while encouraging more users to subscribe to […]The post Apple May Tie AI Features to iCloud+ Plans appeared first on TUAW.
  - 2 days ago 3 Aug 26, 5:11am -
• Apple’s Tariff Refunds Boost Record June Quarter
  Apple delivered a record-breaking June quarter, and tariff refunds provided an additional financial boost. Although the company had already posted strong results, the recovered funds improved both profit margins and earnings per share. Apple also expects more refunds in the coming months, which could further support its financial performance. The refunds relate to tariffs Apple […]The post Apple’s Tariff Refunds Boost Record June Quarter appeared first on TUAW.
  - 3 days ago 2 Aug 26, 2:33am -
• US Senators Press Apple to Drop Chinese Chip Plans
  Apple is facing renewed political scrutiny after several U.S. senators urged the company to abandon plans to source memory chips from Chinese manufacturers. The request comes as the global AI boom continues to strain chip supplies and drive up demand for critical components. According to the report, Apple has explored using Chinese-made memory chips for […]The post US Senators Press Apple to Drop Chinese Chip Plans appeared first on TUAW.
  - 3 days ago 2 Aug 26, 1:00am -
• iPhone Sales Surge in China Despite Smartphone Market Decline
  Apple is showing renewed strength in one of its most important markets. New figures indicate that iPhone sales in China increased even as the country’s overall smartphone market experienced a decline. The latest data suggests Apple is reversing a trend that had weighed on its performance in recent years. According to figures from the China […]The post iPhone Sales Surge in China Despite Smartphone Market Decline appeared first on TUAW.
  - 3 days ago 1 Aug 26, 4:19pm -

Apple Insider

• newStaff lottery reveals Apple's first-half September event plans
  Apple is opening a lottery for U.S. retail employees to staff its next major product event, bringing store workers into preparations for the company's biggest launch of the year.An internal memo viewed by Bloomberg invited U.S. retail employees to enter a lottery to help staff the in-person event. Selected workers will greet and check in guests, organize lines, provide directions and support security teams.Applications close August 8, and Apple will notify selected employees by August 17. Worker…
  - 1 hour ago 4 Aug 26, 11:38pm -
• newAmazon's Apple sale offers up to $500 off Macs, iPads, Apple Watch
  August Apple deals are in full swing at Amazon, with savings of up to $500 off across Mac, iPad, AirTag, and Apple Watch categories. Prices start at just $27.Save up to $500 across Apple's product lines at Amazon - Image credit: Amazon, AppleSave up to $500 this week at Amazon, with discounts across Apple's Mac, iPad, and Apple Watch lines. Fresh markdowns include a $60 discount on the current M4 iPad Air and prices as low as $1,847 for MacBook Pros.Save up to $500 on Apple gear Continue Reading…
  - 2 hours ago 4 Aug 26, 11:07pm -
• newApple Card partners with Booking.com to speed up loyalty rewards
  Apple Card users have a new way to get more value out of Booking.com without spending months climbing its loyalty ranks, though the perks are notably limited.Apple Card unlocks Booking.com Genius Level 2 perksApple is offering cardholders immediate access to Booking.com's Genius Level 2 after one qualifying stay or rental car booking. The offer is available through eligible reservations made with Apple Card.Genius Level 2 gives users 10-15% discounts on select stays and rental cars, free breakfa…
  - 3 hours ago 4 Aug 26, 9:30pm -
• newApple demands OpenAI injunction, discovery, testimony now to prevent more harm
  Apple is doubling down on its lawsuit against OpenAI over claims of intellectual property theft, and has now asked the courts for a preliminary injunction that could delay the ChatGPT firm's AI device.Apple is doubling down on its case against OpenAI.While OpenAI has turned to the court of public opinion in this case, Apple has now gone to a US judge. According to Reuters, on August 3, 2026, Apple asked for a preliminary injunction, and inspired OpenAI's post that didn't say that much.Specifical…
  - 3 hours ago 4 Aug 26, 9:24pm -
• newApple plans massive 6.4-inch, 7-inch screens for the iPhone 20
  The iPhone 20 will have larger displays than the current Pro and Pro Max models, with a leaker insisting 6.4-inch and 7-inch screens are being prototyped.The screen of the iPhone Air, from which the iPhone 20 may borrow design elementsThe Pro models of iPhone have long played host to the largest screens in Apple's iPhone empire. Though the crown will almost certainly be taken by the iPhone Fold on its release, it seems Apple isn't finished with making the Pro Max as Max as possible.According to…
  - 5 hours ago 4 Aug 26, 8:18pm -
• newApple hits a record $10B in annual retail revenue in India
  Apple has set new annual sales in India, with its second main iPhone manufacturing base generating a record $10 billion in sales despite currency and tax challenges.Apple Borivali in Mumbai's new Sky City Mall — image credit: AppleIndia serves as Apple's second base of iPhone production alongside China, as part of the wider supply chain. While Apple has been building up its production capacity in India, it's also been increasing sales there, too.According to a Tuesday Bloomberg report, Apple h…
  - 6 hours ago 4 Aug 26, 7:10pm -
• newFake Zoom update malware campaign expands its reach to macOS
  A malware campaign is using fake Zoom updates and business files to install ScreenConnect, giving attackers remote control through software that can resemble legitimate IT activity. And now, it's come to Mac.Fake Zoom updateSecuronix researchers detailed the campaign, named Smoke#Screen, in an August 4 report. They traced Windows scripts, compiled loaders, an HTML phishing page and a macOS package named "ZoomUpdateInstaller.pkg" to shared infrastructure.ScreenConnect is legitimate remote monitor…
  - 6 hours ago 4 Aug 26, 6:56pm -
• newUK faces new legal fight from Apple over backdoor access to iCloud data
  As the UK government presses again for unwarranted access to private user data, Apple has issued another complaint asking the country's independent judicial body to intervene.The UK wants Apple to break its iCloud security.In 2024, the UK reworked its laws to give it the authority to not only legally but also secretly demand Apple help it spy on iPhone users around the world. Following US complaints, the UK backed down, only to try again in October 2025. Now according to the Financial Times, Ap…
  - 6 hours ago 4 Aug 26, 6:31pm -
• newAI slop security reports are clogging up Apple's bug bounty program
  AI is flooding Apple's bug bounty system with flawed iOS and macOS security reports. It's so much of a problem that Apple has limited the number of bugs that can be reported to it.AI is helping hackers and researchers break Apple security. The flood is also making it harder to report issues. The rise of artificial intelligence is also considered a security problem, with AI models able to determine issues in software that humans have a very low chance of uncovering. However, it also has the bypro…
  - 7 hours ago 4 Aug 26, 5:37pm -
• newNew OpenAI post doesn't address Apple's IP theft claims at all
  In an attempt to refute Apple's intellectual property theft claims, Open AI doesn't address the theft, and instead leans on a racism claim, and a misdirected email to try to get the court of public opinion on its side.OpenAI CEO Sam Altman - image credit: Emerson CollectiveApple is suing OpenAI and alleging that the ChatGPT company poached its staff with the express intention of learning trade secrets. OpenAI initially responded by trying to put the focus on emails Apple's lawyers mis-addressed,…
  - 7 hours ago 4 Aug 26, 5:34pm -

• newTelegram briefly disappeared from the Apple App Store due to CSAM
  Telegram was removed from the App Store briefly Monday after CSAM was posted by a user. The app was restored after the content was removed.Telegram was removed then returned to the App StoreTelegram is known widely as a secure alternative to Messenger, WhatsApp, and iMessage. Its cross-platform availability and options for end-to-end encryption have made it attractive to privacy and security-conscious users.Reports began showing up across social media of Telegram disappearing from the Apple App…
  - 7 hours ago 4 Aug 26, 5:33pm -
• newiPhone to Windows clipboard sharing coming to iOS 28 in the EU
  If you've ever wanted to copy something on your iPhone and paste it on your Windows PC, the feature is coming in a fall 2027 release of iOS 28 to users in the EU.Sharing files from iPhone to Windows is coming to the EUThird-party developers can request interoperability features to be developed by Apple via a web portal. If the request is deemed possible it can take anywhere from six months to eighteen months to build the feature and submit it for release.One such request was made by Microsoft (R…
  - 18 hours ago 4 Aug 26, 6:40am -
• newGot 'Ted Energy?' Apple is holding a 'Ted Lasso' look-alike contest
  If you've got the Ted Lasso outfit, moustache, and attitude, you can win custom Beats headphones and exclusive soccer scarves at Apple's look-alike contest in New York City on Thursday.'Ted Lasso' will reportedly return for a fourth season."Ted Lasso" is, undoubtedly, Apple TV's first breakout hit and an unofficial mascot for the service itself. And, just as it's proven in the past, Apple is fully on board when it comes to fun promotions for the series.This time, it's decided to hold an in-perso…
  - 22 hours ago 4 Aug 26, 2:37am -
• newTeam Ternus drags retired vice president of hardware engineering back into Apple
  John Ternus takes over as CEO of Apple on September 1, and he's busy getting his executive team together. The latest addition is Laura Legros, retired VP of hardware engineering.Laura Legros is returning as a VP under TernusAll eyes are on John Ternus as he prepares to replace Tim Cook as CEO of Apple. Very little is known about the enigmatic character beyond his accomplishments at Apple, but analysts are already looking for challenges he may face.Every hire and leadership position is being scru…
  - 23 hours ago 4 Aug 26, 2:17am -
• newApple faces new antitrust case in Russia over state-backed apps
  Russia has escalated its long-running dispute with Apple by opening an antitrust case that could cost the iPhone maker nearly $50 million over its refusal to preload state-backed apps.Russia opens antitrust case against Apple over iPhone appsAfter years of threatening to do so, Russia has finally begun investigating Apple after it failed to preinstall state-backed apps onto devices in the country. The apps in question are Max, a state-backed messaging service, and RuStore, a domestic app store."…
  - 24 hours ago 4 Aug 26, 1:11am -
• Google Health now shares Fitbit workouts with Apple Health
  Apple Health and Google Health can now sync data between them, which means your Fitbit data and other tracked metrics can finally show up in the Health app without needing third-party apps or workarounds.Google Health for iOSIn May, Google Health launched as a replacement for the Fitbit app, making the fitness brand's hardware operate under the search company's Health arm. Months later, the app has been updated to work a lot better on Apple hardware.The initial versions of Google Health did work…
  - 1 day ago 4 Aug 26, 12:51am -
• India plans more tax breaks to sweeten Apple's iPhone production
  Apple's iPhone production in India is getting more of a boost, as the government considers extending a tax exemption on manufacturing machinery and component imports until 2041.Tata's iPhone component production facility in Hosur, Tamil Nadu, India. Image Credit: TataIndia is a major location in Apple's work to diversify its production outside of China. While it has already benefited from many incentives from the country, its supply chain stands to benefit even more.A draft proposal seen by Reut…
  - 1 day ago 3 Aug 26, 10:34pm -
• M5 15-inch MacBook Air with 24GB RAM dips to $1,499 after $200 discount
  Apple deals are selling out fast, with limited quantities available of Apple's 15-inch M5 MacBook Air with 24GB of memory, now $200 off.Save $200 on a popular M5 MacBook Air laptop with 24GB RAM - Image credit: AppleB&H's August MacBook Air sale knocks $200 off a popular 15-inch MacBook Air spec featuring Apple's current M5 chip and an upgrade to 24GB of unified memory.Buy 15" MacBook Air 24GB for $1,499 Continue Reading on AppleInsider | Discuss on our Forums
  - 1 day ago 3 Aug 26, 9:23pm -
• Why Z-Wave matters in 2026 with Avi Rosenthal on Smart Home Insider
  On this week's episode of the Smart Home Insider podcast, Z-Wave Alliance char Avi Rosenthal joins us to talk about the U.S. robovac ban, Apple's smart home launch plans, and why Z-Wave is still worth using in a current smart home.Smart Home Insider PodcastAs the chairman of the Z-Wave Alliance board, plus years of industry knowledge, Avi Rosenthal is a great resource for this week's topics.We start the episode, as we almost always do, with the week's news, before getting into a detailed discuss…
  - 1 day ago 3 Aug 26, 8:27pm -
• Glass-heavy iPhone 20 borrows from iPhone Air, gets better cooling
  The 20th-anniversary iPhone is rumored to share some design elements with the iPhone Air, with a glass-heavy construction that includes even better cooling capabilities than the ultra-thin model.iPhone Air, which the 20th-anniversary iPhone may look like in 2027Apple is widely anticipated to bring out a 20th-anniversary model of the iPhone in late 2027. While the milestone model is expected to have many upgrades to match its importance, it may also borrow from the iPhone Air.According to a Satur…
  - 1 day ago 3 Aug 26, 8:20pm -
• Confidential Apple files followed former employees to OpenAI through iCloud
  Apple's lawsuit against OpenAI has brought new attention to reports that some former employees retained access to confidential files through their personal iCloud accounts after leaving the company.iCloud Drive in the Files appMore than half a dozen former Apple employees told The Information that documents shared with them during their employment remained accessible after Apple cut off most of their corporate access. Some continued receiving notifications when the files were updated.The documen…
  - 1 day ago 3 Aug 26, 8:15pm -
• iPhone Fold is on schedule for September after manufacturing problems are solved
  A new leak doubles down on the iPhone Fold being launched in September 2026, and says production difficulties were surmounted without the rumored extensive redesign.Once again, the iPhone Fold is said to be on track for a September 2026 launch - image credit: AppleInsiderDespite some reports saying that the folding phone industry was likely to follow Apple's innovative hinge system, others said that hinge was a problem that could mean the iPhone Fold being redesigned. Now regular leaker Fixed Fo…
  - 1 day ago 3 Aug 26, 7:52pm -
• The next solar eclipse is on August 12 -- here's how to photograph it
  On August 12, a thin band of Spain, Portugal, Russia, Iceland, and Greenland will be in the path of totality for the 2026 Solar Eclipse, and you probably don't want to use your iPhone to capture it. Here's how you can snag some pictures of the event without ruining your equipment.Image Credit: NASA/Bill IngallsAs the 2026 solar eclipse approaches, you may be interested in capturing this rare astronomical event through photography. The eclipse offers a unique opportunity to witness the moon brief…
  - 1 day ago 3 Aug 26, 7:31pm -
• iPhones and home hardware: What to expect from Apple for the rest of 2026
  August is upon us, and there is about a month left until Apple's end-of-year product releases start. The iPhone 18 Pro and folding iPhone are coming, but there's a lot more on the docket.John Ternus will be CEO in time for Apple's fall events. Expect a lot of screen time from him - Image Credit: AppleApple has a historically busy schedule of announcements, launches, and major events, and 2026 is no exception. However, while the first half has already been packed with launches, the second half of…
  - 1 day ago 3 Aug 26, 7:16pm -
• Apple Photos' facial features prompt a $32.5B class-action lawsuit
  The iPhone Photos app has become the target of a $32.5 billion class-action lawsuit in Illinois, over claims that biometric data is collected from images without informed consent.Apple Photos on an iPhoneThe iPhone is known for using Face ID as a biometric security system to protect a user's privacy. However, a class action lawsuit claims that Apple is violating user privacy by collecting biometric data in a completely different part of the ecosystem.The lawsuit accuses Apple of collecting biome…
  - 1 day ago 3 Aug 26, 5:44pm -
• PlasmaSolve bought by Apple to help make thin & durable device enclosures
  Czech company PlasmaSolve has been acquired by Apple, likely for its software that helps optimize manufacturing of scratch-resistant metallic coatings.PlasmaSolve's main product was a plasma technology simulator called MatSight, which has been removed from sale since Apple acquired the company - image credit: PlasmaSolveApple already uses PVD (physical vapor deposition) in its existing coating processes for devices, but it is aiming to refine and develop this through acquiring PlasmaSolve. Plasm…
  - 1 day ago 3 Aug 26, 5:29pm -
• Sunday Reboot: Tons of money, but way more grief
  In this week's Sunday Reboot, despite Apple making more money than in any previous Q3, it's never enough to escape a beating from investors or analysts.Apple did really well in its financials, yet analysts and stockholders somehow think otherwise. Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get the next week underway with a good first step. Continue Reading on AppleInsider | Discuss on our Forums
  - 2 days ago 3 Aug 26, 1:25am -
• Apple still plans a camera-free AirPods Pro update for 2026
  While the rumored camera-equipped AirPods Pro won't be coming out until 2027, an update is still expected by the end of 2026.AirPods Pro in a charging caseFall is the traditionally busy launch period for Apple's product catalog, and that can include AirPods. However, while there are rumors of a wild addition to the earbud range in development for 2027, Apple may still have something to launch in 2026.Writing in Sunday's "Power On" newsletter for Bloomberg, Mark Gurman reiterates that AirPods Pro…
  - 2 days ago 2 Aug 26, 8:54pm -
• Apple's latest job listings suggest Apple Fitness+ could come to Apple Glasses
  Apple Vision Pro is way too unwieldy for yoga and cardio, but fitness tracking could be implemented in a future version of Apple smart glasses if a job listing is anything to go by.Apple Vision Pro isn't the ideal fitness tool, but it worksIf there is one thing Apple CEO Tim Cook did beyond making Apple a company capable of earning $109 billion in a summer quarter, it's bringing health and fitness to its products. There were apparently ambitions for fitness software on Apple Vision Pro, but thos…
  - 2 days ago 2 Aug 26, 8:00pm -
• Another iPhone 17 Pro plummets from plane, and found intact
  A Canadian artist dropped her iPhone 17 Pro from a plane at 3,600 feet, then found it sitting face-up and virtually untouched in a canola field. Here's why this is more common than you'd think.iPhone 17 Pro survives 3,600-foot fall from a planeHeather Cline, a mixed-media artist from Saskatchewan, Canada, routinely takes to the skies with her husband, David, in their small plane. The goal is to gain inspiration for her artwork, which often depicts the Canadian landscape from aerial perspectives.…
  - 3 days ago 1 Aug 26, 5:12pm -
• Nearly half of smartphone revenue goes to Apple despite 23% shipment share
  Apple captured 49% of global smartphone revenue in the second quarter despite accounting for only 23% of shipments, showing how much more money the iPhone generates per device than competing smartphones.iPhone 17 ProThe company's iPhone revenue climbed 22% year over year in the second quarter, the fastest increase among the five largest brands, according to preliminary data from Counterpoint Research. Its share of global smartphone revenue reached a second-quarter record of 49%, up from 44% a ye…
  - 4 days ago 1 Aug 26, 1:21am -
• Inside Beats lab: Outside Apple, because AirPods can't do everything well
  Apple has spent 12 years strengthening Beats without folding it into AirPods, preserving a separate brand that can reach Android users, compete at lower prices, and sell products that wouldn't fit under Apple's own name. Here's what it looks like inside the Beats lab.Beats headphonesThe strategy emerged from a rare look inside Beats' Culver City operations. Executives described how the company combines its original design and marketing culture with Apple's engineering resources.Apple completed i…
  - 4 days ago 1 Aug 26, 12:06am -
• Unimpressed Goldman Sachs trims AAPL target by $10 after earnings call
  Despite raising its Apple price target just days before earnings, investment bank Goldman Sachs has recalibrated its forecasts and while still mostly positive, has now pulled the target back down to $360.Analysts believe Apple will do well in the Q3 results. That possibly premature rise before the report saw Goldman Sachs take its price target from $340 to $370. So its new value of $360 is still up on what it had been since May 2026, and the company's analysts believe that Apple is taking the ri…
  - 4 days ago 31 Jul 26, 10:46pm -
• 2027 iPhone 18 rumors: Smaller Dynamic Island, 12GB or 9GB RAM, 2nm A20 chip
  Apple's base model iPhone 18 is probably not going to arrive until spring 2027, but the rumor mill already has a lot to say about the device. Here's what you need to know.The iPhone 18 is set to debut in the spring of 2027.September marks the arrival of new-and-improved iPhone models, from the standard variant to the high-end Pro and Pro Max. Though the premium models always get the latest features, even the base model gets some well deserved attention now and then.With the iPhone 17 range, the…
  - 4 days ago 31 Jul 26, 10:23pm -
• Services slowdown pushes Morgan Stanley's AAPL target down to $360
  Morgan Stanley has pared its Apple price target from $364 to $360 after slowing Services growth and higher memory costs weakened its earnings outlook, despite strong demand for the company's products.John Ternus and Tim CookThe investment bank kept its Overweight rating on Apple, but analyst Erik Woodring said two of the three factors that usually support the stock are under pressure. Morgan Stanley identified those factors as the iPhone, Services, and gross margins.The iPhone remains the strong…
  - 4 days ago 31 Jul 26, 10:18pm -
• First Apple Silicon-native CrossOver build in testing as Rosetta's end nears
  The writing is on the wall, so CodeWeavers is removing its reliance on Rosetta 2. A very early test version of Apple Silicon-native Crossover is now available for testing.CrossOver is finally ready for Apple SiliconCross-platform app compatibility tool CrossOver was designed to work on Intel Macs and could only work on newer M-series models thanks to Apple's Rosetta 2 translation layer. Apple put developers on notice in June 2025, warning them that they would need to build apps designed without…
  - 4 days ago 31 Jul 26, 9:14pm -
• Apple's M4 Pro Mac mini is back in stock & $30 off, but supply is limited
  A top seller that's priced at a 30-day low, Amazon's M4 Pro Mac mini deal is both on sale and available to ship in 1-2 days.Apple's M4 Pro Mac mini is available at Amazon a month before Apple itself.With increased demand for headless machines to run AI agents, Apple's M4 Pro Mac mini has been sold out for much of the year. But Amazon has the M4 Pro configuration with 24GB of memory and 512GB of storage back in stock, and it's $30 off, bringing the price down to $1,569.99.Buy M4 Pro Mac mini for…
  - 4 days ago 31 Jul 26, 8:28pm -
• iPhone leasing, the new China problem, & Apple's future on the AppleInsider Podcast
  The Apple Upgrade program has been revealed, so it's time to discuss what leasing your Apple products actually means. Plus, your hosts discuss Apple's plan to combat the chip shortage on the AppleInsider Podcast.Apple Glasses face a privacy problemApple Upgrade is no longer a rumor and the details match up with what was expected. While Apple won't be remotely locking iPhones when people miss payments, the lease terms are straightforward about where fees might appear.AI-driven RAM shortages have…
  - 4 days ago 31 Jul 26, 8:12pm -
• Huge $300 iPhone 18 Pro price hike rumored as chip shortage bites
  Following price hikes across the rest of Apple's product lineup, one analyst believes that the upcoming iPhone 18 Pro could be hit with a massive $300 increase, a bump that might not be out of the question considering other recent price changes.The iPhone 18 Pro might be a hard sell for Apple.Apple increased the price of its Macs, iPads, and other products in June 2025 as a result of increasing RAM and storage costs. Some Mac models saw four-digit price hikes, although the iPhone lineup was left…
  - 4 days ago 31 Jul 26, 7:08pm -
• Rosenblatt hikes AAPL to $300 on expected iPhone 18 demand, still underwater
  Securities firm Rosenblatt is still bearish on Apple's future, seeing short term supply problems as well as difficulties matching the iPhone 17 range's success. Just the same, it has raised its price target to a still-underwater $300.iPhone 17 Pro was such a hit that Apple may have difficulty matching itFollowing Apple's latest earnings call, the company's shares took their usual inexplicable dip, but investment and securities firms are looking further ahead. Rosenblatt, which remains amongst th…
  - 4 days ago 31 Jul 26, 5:48pm -
• From iTools to iCloud: Apple's first foray into Software as a Service
  Before iCloud became the backbone of the Apple ecosystem, it spent more than a decade evolving through three distinct services: iTools, .Mac, and MobileMe.iTools, as part of Mac OS 9 | Image Credit: Matt J FullerIf you've got an iPhone, you've got an iCloud account. Sure, you might only have the base account, but you're still signed up for it.And for most of us, we probably actively engage with iCloud to some degree. After all, iCloud is what Apple uses to store your Messages, Photos, Notes, Con…
  - 4 days ago 31 Jul 26, 4:09pm -
• JP Morgan lowers Apple price target on supply constraint worries, still bullish long-term
  While price increases didn't worry the investors at JP Morgan, ongoing supply chain constraints will have a short-term impact, and thus their new price target is $340.Apple's record-breaking quarter wasn't enough to keep investors from worryingIt's been a bumpy few months for Apple thanks to RAM shortages, price increases, and supply constraints. Investors expect that these problems will continue through December even if Apple finds ways to counteract their effects.In a note seen by AppleInsider…
  - 5 days ago 31 Jul 26, 9:12am -
• Apple AI compute costs will be covered by iCloud+ subscriptions, for now
  Monetizing AI is a tricky business and it seems Apple's only plans so far are tying daily usage limits to users' iCloud+ subscription tier, but whether or not that'll be enough isn't yet known.Siri AI could get costly for AppleApple may be prioritizing on-device AI, but the requests that need to go to Private Cloud Compute servers still cost money. Those costs will be offset by offering increased daily usage limits for higher iCloud+ tiers, but that may only be the start of Apple's AI monetizati…
  - 5 days ago 31 Jul 26, 7:27am -
• High iPhone demand won't be met by supply during September quarter
  As it has been almost all of 2026, Apple's September-quarter growth is expected to be slowed by a lack of supply-side availability that won't be able to meet "incredibly strong demand" for iPhone, iPad, and Mac products.Supply chain constraints will impact revenue in spite of high demandIf you're going to have a problem in this world, it isn't so bad to have an Apple problem. In spite of its $109 billion record breaking June quarter, analysts are already sweating about the September quarter.Appl…
  - 5 days ago 31 Jul 26, 4:39am -
• Tim Cook says goodbye to analysts & shareholders on his final Apple earnings call
  Outgoing Apple CEO Tim Cook has presented his final earnings call, the quarterly financial phone meeting the company has with analysts, and just as at WWDC, he made a relatively quiet farewell.Apple CEO Tim Cook had already presented his final WWDC, now it's his time for him to bow out of the quarterly earnings calls - image credit: AppleIn a change to the usual format of these earnings calls, Cook took a moment to talk both about himself and how the handover to John Ternus is going.Before we ge…
  - 5 days ago 31 Jul 26, 3:10am -
• Apple hits 1.5 billion subscription milestone, still falls short of Wall Street wants
  Apple has reached 1.5 billion paid subscriptions across its platform, adding another milestone to an Apple Services business that generated record June-quarter revenue of more than $30 billion.Apple appsCEO Tim Cook disclosed the milestone during Apple's fiscal third-quarter earnings report. Apple didn't provide a breakdown showing how many subscriptions belong to its own services or third-party apps sold through the App Store.The figure represents paid subscriptions rather than 1.5 billion indi…
  - 5 days ago 31 Jul 26, 3:02am -
• DJI Osmo 360 review: A better action camera choice
  The DJI Osmo 360 is an excellent example of how to do a 360-degree camera system right. Its massive optional selfie stick is overkill for most people.DJI Osmo 360 and accessoriesApple has, in recent years, made its iPhones more useful for videography. However, while it has features like Action Mode to make it useful for filming fast activities, it's still not exactly the best choice for some more hazardous situations.In cases where someone wants to ski down a mountain, the action camera is still…
  - 94 days ago 3 May 26, 3:04am -
• Keychron Q1 Ultra 8K review: mechanical keyboard performance multiplier
  There seems to be no ceiling for mechanical keyboards and the Keychron Q1 Ultra 8K is proof. It features an all metal build, wireless options, ZMK, 8KHz polling, and layer after layer of foam.Keychron Q1 Ultra 8K reviewKeychron continues to pump out new keyboards at a breakneck pace. The Q1 Ultra 8K is the latest model to sit at the top of Keychron's lineup, replacing the Max.I've reviewed a lot of Keychron's keyboards, and with the exception of the unique Q3 Pro SE, I believe the Q1 series is m…
  - 98 days ago 29 Apr 26, 5:35am -
• How to prepare a tech emergency kit before the next blackout hits
  Long outages catch people off guard, but a few smart tools make it easier to stay charged, informed, and reachable while you wait for the power to return.Maintaining a tech emergency kit is crucialYou know how it goes — power outages are becoming more frequent and lasting longer. These days, our smartphones are our lifeline, not those old landlines on the wall.When you think of an emergency kit, you probably picture food, water, and first aid supplies. But let's not forget about those little t…
  - 29 Dec 25, 1:30am -
• How to buy a used Mac and not get ripped off
  Buying a used Mac can be a great deal. But, if you don't check carefully, you might inherit someone else's issues or just get ripped off. Here's what to look for.There are a few things to know about buying a used MacThe secondhand market offers great deals, but it may have machines still linked to an Apple ID or managed by a company. Additionally, some might be hiding expensive hardware issues.Apple designs its computers to be durable, making them great for resale. Even a five-year-old MacBook A…
  - 9 Dec 25, 6:28pm -